book, Same as Ever - Incentives

"People follow incentives, not advice."

This statement suggests that people are driven by their desires or incentives. However, expressing this idea too bluntly might create resistance. A more indirect or positive approach is likely to be more persuasive and naturally acceptable.

When considering the perspective of the listener, who always considers the speaker's intentions, it's important to mention benefits that the listener can agree with. This makes it easier for them to understand and accept the message.

Indeed, the concept of "win-win" didn't emerge without reason. It emphasizes the importance of mutual benefit in human interactions and decision-making processes.

# A more nuanced version might be:

"People are more likely to act on opportunities that align with their personal goals and values, rather than simply following advice. Effective communication involves highlighting mutual benefits and creating incentives that resonate with others' aspirations."

This version maintains the core idea while presenting it in a more positive and actionable manner, emphasizing the importance of aligning incentives with personal values and mutual benefits.

ref : https://www.amazon.com/Same-Ever-Guide-Never-Changes/dp/0593332709